This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns and integrating digital marketing with traditional marketing.
Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
Course Outline :
| CLASS | Digital Media Basics |
| 1 | Introduction to Digital MarketingHow to structure your marketing planHow to segment your audienceHow to segment your channelsHome Work |
| Website Optimization as a Marketer | |
| 2 | How website should look like from Marketing point of viewContent StructureHow to AuditTools and ResourcesHome Work |
| Search Engine Optimization | |
| 3 | SEO BasicHow Keywords and SEO worksSEO OpportunitiesTools and Resources |
| 4 | Keyword ResearchOnpage SEOTechnical SEOTools and Resources |
| 5 | OffPage SEOBest and Smart Practice of Link BuildingCompetitor AnalysisTools and ResourcesHome Work |
| Social Media Marketing | |
| 6 | Social Media Marketing (Organic)How Social Media worksOpportunitiesWhy Content Goes Viral?Tools and ResourcesAudience Research |
| 7 | Facebook Advertisement BasicBusiness Manager Account Creation and Ad Account Set upPixel SetupAd CreationTools and ResourceHome Work |
| Email Marketing | |
| 8 | Email Marketing ConceptLead CollectionEmail Best PracticeSegmentation Strategy |
| 9 | Tools and ResourcesEmail Campaign SetupReport and AnalysisHome Work |
| Google Analytics & Webmaster | |
| 10 | Analytics and Webmaster Tool BasicGoal and Event TrackingAdvance PracticeBacklink AnalysisData AnalysisHome Work |
| Google Adwords and Display Ads | |
| 11 | Google AdwordsBasicWhy AdwordsLive Campaign SetupBest PracticeTools and ResourcesHome Work |
| YouTube Marketing | |
| 12 | Why Video Marketing?YouTube Content CreationKeyword ResearchTools and Resources |
| 13 | Optimize YouTube Channel Like a PROYouTube Ranking FactorsResearch and AnalysisConversion Related Tips, Quick Money Generate TipsHome Work |
| Mobile Marketing | |
| 14 | Difference Between Email and SMS MarketingSimilarity Between Email and SMS MarketingBest converting SMSStrategy for Long RunHome Work |
| Content Marketing | |
| 15 | How to be viral With ContentAdvantage of BloggingHow to Generate more Shares and EngagementsHome Work |
| Earning Scopes With Your Digital Marketing Skills | |
| 16 | How Can We Earn as a Digital MarketerWhat is Passive IncomeWhat Next?Exam |
| Class 17, 18, 19, 20 … 30 Practice & Live Exercise |
No. of Classes: 30
Course Fee: 15,000/= Currently 20% discount available (Discount Fee: 12,000 BDT)